Travel America - Infographic design and storyboarding for branding
An infographic project that aims to guide tourist to getting effective road trips. The three tourist areas covered are examples of what this type detail of infographic provides. Does the customer need paper guide just in case his or her phone dies? Well this infographic focuses on addressing the issue.
Below is the overall infographic graphic and a short explanations on what issues this work addresses.
Storyboarding for animation assets
Helping a brand on the digital platform
Infographics are great source of presenting info. Media needs to be flexible. In conclusion to this part of the project, I wanted to focus on creating digital graphics that makes this campaign accessible for digital users. It was this point where I created characters in a similar style for an animated advert. The advert is the promotional content that should lead user to download the app and gain access to the infographics.
As a whole, the project is about providing content strategy to clients such as get the trust of the audience and get them to download the core content, the app.