Questions about branding identity and themes behind the story
What does story driven branding does for this brand?
Two themes - Engagement and being entertainment. The project focuses on using the fantasy setting to convey a story on how the products are produced. Through the use of vibrant colours, the mural represents the result of eating a strange flavoured donuts. It present the positive feelings that customers can experience.
The unusual location aims to portray the customer experience as strange and intriguing. The digital illustrations are designed with on both web and packages.