Why did you go for a more digital symbol look?
Yes and no. Even though the final product looks very digital, the symbols were hand drawn in my sketch book . It was about finding the most effective visual style for the posters. The Hand drawn illustrations would have still looked great but I wanted to offer something clean and professionals. You have got to remember, the charity has to present themselves to sponsors within Brighton and Hove.
What is the importance of finding the correct graphic style for a client?
Every client is different. Whether it is a charity based in Brighton or a brand based in London, it about finding the possible solutions to help them grow. But my freelance service focuses on making their message feel human. If you want a logo, the only logos you will get from me feature:
-Hand drawn elements etc typography
-Fun visual communication
-A design that look on a t-shirt
If you want a corporate logo, there are other freelancers and studios who specialise for that But if you want any logos with the things above, I am the man for it.